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The Trend Synergy of Celebrity Fragrances

Pop music celebrity fragrances are quickly becoming very popular, synergizing a new trend in the fragrance world. Instant identity! Instant cool! defining these fragrances that appeal to Americans especially teen Americans. They buy brand identity � Paris Hilton�s Just Me, Britney Spears Curious, JLo Live are doing well.

This trend rejuvenated the classical brands to react, using celebrities to represent the essence of their creations: Nicole Kidman for Chanel, Gwyneth Paltrow for Est�e Lauder, Charlize Theron for Dior... Stars are everywhere. Capture one yourself.

Unisex Fragrances and the Workplace

More and more men and women are falling in love with unisex fragrances. That comes as no surprise to anyone that has ever experienced the new unisex notes. Gone are the days when men predominantly smelled like tobacco, light citrus nuances and lavender. In the past the Oriental fragrance concept has always been used for feminine scents. Reinterpreted though, it has now entered the world of unisex perfumes. In addition to their freshness, these new fragrances offer the surprise of floral accents and seductive notes, like musk and vanilla. Soft and sensual is what modern men and women want.

This fragrant convergence is primarily driven by changing role models. It appears that women who work are increasingly viewing the intense new soft fragrance as the ideal scent to wear at the office. In most western countries, sexuality isn�t wanted at the workplace � that includes sultry feminine perfumes with erotic tones. The new unisex fragrances smell fresh and sensual � without seeming provocative - ideal for the working world. Try Bvlgari Black, Bvlgari Green Tea or CK One by Calvin Klein.